Sales Development Representative (SDR)

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients. As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects. Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients. The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role: Mission statement: The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication. This involves conducting thorough research on potential clients, crafting compelling and customized outreach messages, initiating meaningful conversations, qualifying prospects effectively, and successfully booking discovery calls that contribute directly to the company’s revenue growth.

General Responsibilities: • Conducting detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit • Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools • Creating highly personalized outbound messages via LinkedIn and email (no mass-template automation approach) • Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion • Initiating and managing outbound conversations with potential clients • Qualifying prospects based on predefined criteria before booking discovery meetings • Booking and scheduling discovery meetings for the Sales Team • Leading initial discovery conversations when required (training will be provided) • Maintaining and updating CRM records in HubSpot to ensure accurate tracking of outreach and pipeline activity • Managing sequences and outreach flows inside HubSpot while maintaining a strong personalization-first approach • Continuously testing and optimizing outreach messaging to improve reply and booking rates • Tracking outreach KPIs and reporting on performance metrics • Researching industry trends and staying up to date with developments in digital marketing and e-commerce • Collaborating with the Sales and Service Departments to ensure alignment in messaging and targeting • Participating in sales meetings and performance reviews • Contributing ideas to improve outbound systems, messaging frameworks, and prospecting strategies

Positions Specs: • Full-time commitment while meeting our general availability for office hours • An average of 140 tracked hours per month consistently • Fixed-rate monthly salary paid in USD • Receive contractor status after signing our non-disclosure agreement • Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing) • Committing to a 30-day notice period after the first two months (with the first two months being the trial-and-adaptation period paid at full rate) • Regular performance reviews every 9-12 months, with the first one being after 3-6 months