Sales Manager (US Market)

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation — with production facilities in the United States and Europe. The U.S. market is our core focus. Crystalia Glass is a stable, scaling business, serving B2C, B2B, and B2G clients across multiple states. We combine strong product quality, competitive pricing, high service standards, and operational efficiency to set a benchmark within our industry. We are strengthening our commercial function and are looking for a Head of Sales to take full ownership of sales execution, team performance, and revenue growth in a high-volume, inbound-driven environment. This is a hands-on leadership role requiring strong operational involvement. The Head of Sales will own sales performance end-to-end, including CRM operations, inbound lead management, call quality, analytics, and team development.

Responsibilities CRM & Sales Operations: • Own and optimise CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows. • Enforce strong CRM discipline across the sales team through training, audits, and corrective actions. • Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency.

Team Leadership & Development: • Lead and develop the sale team - Provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets. • Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities.

Inbound Lead Management: • Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps. • Continuously optimise lead distribution to maximise efficiency, conversion, and team performance.

Call Quality & Communication Standards: • Own call quality and communication standards, with calls as the primary channel for US-based clients. • Regularly review calls, coach on objection handling and structure, analyse deal losses, and develop supporting channels such as SMS and email.

Performance & Analytics: • Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep. • Design and execute data-backed initiatives to improve conversion and overall sales performance.

Proactivity & Continuous Improvement: • Proactively identify and solve problems, taking full ownership even with limited resources. • Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact.