Search Engine Optimization (SEO) Specialist

● A passion for digging into websites and searching problems of unknown  origin to identify root causes and specify the techniques, tools, or teams  required to solve them.  ● The ability to blend, synthesize and interpret data from multiple sources such  as crawls, log files, search consoles, analytics, and internal databases to  make recommendations for optimization and technical adjustments.  ● A solid foundation of SEO principles from semantics and search intent to  SERP features and link equity.  ● A deep understanding of technical SEO factors for large sites: architecture,  canonicalization and redirects, internal linking, markup and schema,  dynamic/asynchronous content, UI/UX, and performance.  ● Confident and can communicate well with a combination of humility and  eagerness to collaborate with teammates. We want a specialist that we can  learn from.  As an SEO Specialist you will:  ● Improve clients rank in major search engines  ● Master  architecture, taxonomy, and technical constraints of our B2B websites.  ● Track and analyse technical factors affecting search visibility and index  coverage, providing insight and recommendations for improvement.  ● Discover, document, and report on potential systemic technical problems in  indexability, canonicalization, redirects, HTTP errors, etc.  ● Track and report on search robot activity through log file analysis.  ● Identify website performance and crawlability issues and opportunities,  through the analysis of sitemaps, crawl goals, page rendering, and timing.  ● Work with our product owner and development teams to execute changes  that help search engines crawl and index our site more effectively.  ● Check on On-Page(copywriting, internal linking, etc.) and Off-Page  (link-building, guest posting, etc.) SEO. ● Develop new methods, reports, and tools to help the SEO team work more  effectively and efficiently.  ● Investigate and analyze the SEO strategies of our competitors, particularly  under-the-hood exposing gaps that may pose threats or opportunities.  Your Profile:  ● Bachelor's degree in IT, Engineering, Marketing , or equivalent.  ● Anownerwith3+years of experience in hands on display and video  advertising, media buying, and brand lift studies, ideally at a B2B Tech  company (or client).  ● Previous experience with B2B SaaS websites.  ● Previous professional experience driving B2B/B2C acquisition with  campaigns across Paid Social  ● You are an excellent communicator and creative thinker, with an ability to use  data to inform all decisions  ● Proficiency in marketing automation to generate traffic, convert visitors into  leads, and then nurture them (using dynamic workflows) into converted  customers.  ● Experience building a comprehensive Digital Marketing strategy from the  ground up, applying strategies of non-traditional creative solutions, funnel  optimization, and growth  ● Proven success managing Online Marketing and CPC, CPA, and CPM cost  models on Paid Social.  ● Strong analytical skills for robust data-driven decision making with experience  in distilling volumes of data into simple KPIs and tracking, telling stories using  data.