Senior Analyst, Campaign Operations (L08)

Synchrony International Services Private Limited India
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• Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100% • Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs. • Review the data within the portfolio to identify the patterns of campaign and provide insights to leaders • Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes. • Drive continual optimization of marketing campaigns.