Senior Analyst

Job Description

Job Requisition ID:  50490

Job Closing Date:  21/08/2026

London, GBR, W1A 1AA
| Salford, GBR, M50 2QH

JOB DETAILS

Role: Senior Analyst – CRM & Lifecycle Analytics
Department/Team: CCOG Data
Contract: Permanent
Base location: Salford – Dock House / London – Broadcasting House (Hybrid)
Salary: Up to £57,470 depending on relevant skills, knowledge and experience.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage. 

PURPOSE OF THE ROLE

We’re looking for a Senior Analyst – CRM & Lifecycle Analytics to lead analysis and experimentation across our CRM and lifecycle marketing activity. You’ll design robust tests, turn complex customer data into actionable insight, and help embed a test-and-learn culture that improves segmentation, contact strategy, retention and commercial impact. You’ll work closely with CRM, marketing, data engineering and data science colleagues to support confident, evidence-based decision-making.

WHY JOIN THE TEAM

We’re evolving how we use our owned audience data to drive growth and moving towards a highly data-driven, test-and-learn operating model. This role will have the opportunity to shape how we measure CRM and lifecycle activity, influence customer strategy and work across marketing, data and technology teams to turn analysis into measurable improvements in customer outcomes.

MAIN RESPONSIBILITIES

• Lead analysis across CRM and lifecycle marketing, from hypothesis and experiment design through to in-flight monitoring and post-campaign evaluation.
• Design and analyse robust experiments, including A/B and multivariate tests, holdout and control groups, to measure the incremental impact of CRM and lifecycle activity.
• Apply statistical techniques including significance testing, confidence intervals and regression to distinguish genuine effects from noise and provide reliable recommendations.
• Translate complex customer and campaign datasets into actionable insight that informs segmentation, targeting, contact strategy and customer journey optimisation.
• Build effective Tableau dashboards and measurement frameworks, partnering with CRM, marketing, data engineering and data science teams to identify opportunities and embed a strong test-and-learn culture.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL

• Senior analytics experience: Proven experience in a senior data or marketing analytics role, with strong experience analysing CRM, lifecycle, retention or customer marketing activity.
• Experimentation and statistics: Demonstrable experience designing and analysing A/B or multivariate tests, control/holdout groups and applying statistical methods such as significance testing, confidence intervals and regression.
• Technical analytical capability: Strong hands-on SQL skills together with proficiency in either Python or R for data manipulation and statistical analysis.
• Data visualisation: Demonstrable experience creating dashboards and communicating analytical results using Tableau.
• Insight and communication: Strong experience translating complex customer and campaign data into clear, actionable recommendations for CRM, marketing and non-technical stakeholders, including an understanding of customer segmentation and lifecycle/customer journey analytics.

DESIRED

• Experience measuring channel contribution or attribution across owned and paid media.
• Familiarity with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud or Adobe.
• Exposure to uplift modelling, propensity modelling or econometrics.
• Experience working within agile, cross-functional marketing or growth teams.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: bbchr@bbc.co.uk

We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:
•  Fair pay and flexible benefits including a competitive salary  package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
•  Excellent career and professional development.
•  Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
•  A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk

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BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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