Senior B2B Funnel Strategy & Automation Manager

• Own the end-to-end partner acquisition, activation, and retention funnel strategy and execution, ensuring scalable growth across acquisition channels and partner segments. • Design, implement, and continuously optimize lifecycle funnels and partner journeys across marketing and commercial touchpoints. This includes automated and assisted onboarding flows (e.g., self-onboarding, call-center–supported activation) as well as segment-specific lifecycle journeys (e.g., Longtail automation). • Ensure structural alignment between marketing initiatives, partner routing logic, performance tactics, and downstream commercial follow-up across the funnel to enable seamless progression from acquisition to activation. • Partner with Performance Marketing, Commercial, Product, and Pricing teams to implement funnel journeys, improve lead nurturing and conversion, and ensure effective operational handover between marketing and commercial ownership. • Drive CAC/LTV optimization initiatives by identifying funnel inefficiencies and implementing scalable automation and lifecycle strategies that reduce acquisition costs while improving long-term partner value. • Own and evolve HubSpot lead scoring, routing logic, ICP definition, and lifecycle automation frameworks, ensuring alignment with Sales and Commercial Operations and driving continuous optimization of partner lead management processes.