Senior Brand Manager

Work Your Magic with us!  

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Senior Brand Manager
Location: Sydney 

The Senior Brand Manager is responsible for providing commercial input to early assessments and business cases, while building effective relationships with cross-functional team members, particularly in Sales, Medical, Market Access, and Regulatory Affairs, to enable robust planning and execution. This role involves managing the overall P&L for assigned products and developing short- and long-term sales and resource forecasts in collaboration with Commercial Effectiveness and cross-functional teams. The Senior Brand Manager drives the implementation of detailed marketing strategies for product launches and inline products, overseeing tactical plans, promotional campaign materials, and brand forecasting.

Marketing

• Provide commercial input to relevant ‘Early Assessments’ and ‘Business Cases’ as needed
• Build effective relationships with cross-functional team members, particularly Sales, Medical, MAP and RA leads to enable robust planning and execution
• Build effective relationships with relevant Regional and Global colleagues to enable robust planning and strategy development.
• Develop and maintain short-and long-term sales and resource forecasts with validated assumptions, in collaboration with the Commercial Effectiveness and CFT members
• Ensure budget aligns to brand strategic imperatives and closely manage budget monthly to ensure spend is within 5% allocated
• Develop detailed marketing strategies launch and inline within the franchise, with detailed specific objectives, targets and tactics.
• Commission Market Research as required to gather insights that shape the brand strategy.
• Work closely with Market access to ensure successful reimbursement strategy

Execution

• Drive successful implementation of marketing tactical plans, including implementation of portfolio tools, e.g. sales aids and digital plans
• Drive and own the brand foreecast for monthly and annual evaluation.
• Leads development and delivery of key promotional campaign materials & projects from insights to review, production and implementation.
• Lead patient and customer journeys to inform strategy and tactics in line with customer preferences
• Lead patient and customer journeys to inform strategy and tactics in line with customer preferences
• Review effectiveness of marketing strategies against key performance indicators and developed KPI tracker
• Manages brand finance and budgets, including appropriate management of brand resources.
• Identifies insights using industry partnerships, market research, competitive intelligence, and understanding of disease areas.
• Work collaboratively with medical team to develop and implement patient support programs, patient management system and PRO studies to add value offering and gain valuable patient utilisation insights
• Maintain and enhance knowledge of products, company developments, customers, and competitors. This will also include a full and complete knowledge of the product information and relevant clinical papers, and clinical developments within the therapeutic areas.
• Works closely with NSM/sales force to ensure strong execution of strategic imperatives.
• Review and triagulate data and insights to inform brand performance, strategy and tactics
• Ensure all marketing activities comply with business procedures and ethical standards and are cost-effective and executed within the defined budget.

Strategic Impact
The Senior Brand Manager strategically enhances brand equity and drives market growth by leveraging cross-functional collaboration, data-driven insights, and effective marketing execution to achieve sales targets and optimize product performance.

Qualifications and Experience

• Tertiary Qualifications in Marketing/Science/Business
• Minimum 5 years demonstrated marketing Experience within Pharmaceutical Industry, preferrably with product launches.
• Minimum 5 years experience in the Pharmaceutical Industry
• Significant forecasting and P&L exposure essential
• Skills in Microsoft including Excel and Power point

At Merck KGaA, Darmstadt Germany, we are committed to advancing reconciliation through meaningful action, collaboration, and cultural respect. Our Innovate Action Plan (RAP) represents the next phase of our journey to strengthen relationships with First Nations people and communities. We are focusing on tangible actions including increasing employment pathways for First Nations peoples and enhancing capabilities within our workforce

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

Job Requisition ID:  297993

Location:  Sydney

Career Level:  D - Professional (4-9 years)

Working time model:  Full-time

North America Disclosure
The Company is committed to accessibility in its workplaces, including during the job application process. Applicants who may require accommodation during the application process should speak with our Candidate Services team at 844-655-6466 from 8:00am to 5:30pm ET Monday through Friday. If you are a resident of a Connecticut or Colorado, you are eligible to receive additional information about the compensation and benefits, which we will provide upon request.  You may contact 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday, for assistance.

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