Senior Creative Strategist for a EU Hardware Brand (Remote, EU/LATAM)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

A fast-growing DTC brand redefining the hardware industry with premium, over-engineered products built for serious homeowners. In just over a year, we've grown revenue by approximately 8x, proving there's a huge opportunity to disrupt legacy brands through superior products and world-class marketing. Their vision is simple: become the next DeWalt—the global benchmark for premium, well-engineered hardware that customers genuinely love using. We don't launch products unless we believe they're the best solution in their category. As we continue scaling aggressively, we're rebuilding our in-house creative department around a POD structure and are looking for our first Senior Creative Strategist to lead one of those pods..

The Role This isn't a "brief writer" role. We're looking for a Senior Creative Strategist who owns the entire creative performance loop—from customer research and concept development to briefing, creative review, performance analysis, and iteration. You'll lead your own creative POD, working alongside editors, designers, and a UGC Manager to consistently produce winning Meta ads that scale. This role combines strategy, leadership, copywriting, creative direction, and performance marketing. If you're obsessed with direct-response advertising, understand what makes people buy, and love turning data into better creative, you'll thrive here.

What You'll Own Own Your Creative POD You'll be responsible for one dedicated creative pod consisting of: • Video Editors • Graphic Designer • UGC Manager

As the pod lead, you'll: • Set creative direction • Review creative output • Coach team members • Maintain quality standards • Keep production moving efficiently • Own the pod's performance

Creative Strategy Develop creative strategies across every stage of the funnel: • TOF (Top of Funnel) • MOF (Middle of Funnel) • BOF (Bottom of Funnel)

You'll determine: • Angles • Messaging • Offers • Storytelling • Creative formats • Awareness stage • Customer psychology

Research & Consumer Insights Become the expert on our customer. You'll continuously research: • 45+ homeowner audience • Customer language • Product use cases • Market trends • Competitor advertising • Meta Ad Library • Winning DTC brands

You'll transform those insights into creative concepts that outperform competitors.

Creative Briefing Own the briefing process from idea to execution. Write detailed briefs for: • Video Ads • Static Ads • UGC Content • Scripts • Hooks • Storyboards

Your briefs should allow editors and creators to execute without guesswork.

Creative Direction You're not simply assigning work. You'll: • Review first cuts • Give detailed feedback • Improve scripts • Refine hooks • Tighten pacing • Ensure every asset aligns with performance goals

If needed, you'll jump in yourself to make revisions.