Senior Data Analyst (Marketing team)

We are looking for a Senior Data Analyst to lead Retention & Marketing Analytics across the GoMining ecosystem. You will partner closely with our Marketing and CRM teams to build a data-driven retention strategy — from customer segmentation and lifecycle analytics to A/B testing, personalization, and automated performance insights. This role is ideal for someone who combines strong analytical expertise with a deep understanding of user behavior, CRM, and retention mechanics.

Responsibilities:Retention & Marketing Analytics• Build and develop a scalable retention analytics framework across the customer lifecycle. • Define and maintain retention KPIs, lifecycle metrics, and marketing performance dashboards. • Analyze user behavior and identify opportunities to improve engagement, retention, and customer lifetime value. • Deliver actionable insights that drive marketing and product decisions.

Segmentation & Personalization• Develop customer segmentation models (RFM and beyond) to improve targeting and retention. • Design data-driven personalization strategies based on user behavior, interests, and lifecycle stage. • Support the implementation of personalized customer experiences across marketing channels. • Collaborate with Product and CRM teams to optimize user journeys.

Experimentation• Design and analyze A/B tests for CRM campaigns, marketing initiatives, and retention improvements. • Define experiment methodology, success metrics, and statistical evaluation. • Measure long-term cohort impact and provide recommendations based on experiment results. • Help establish best practices for experimentation across Marketing and CRM teams.

Data & Automation• Automate retention reporting and marketing performance monitoring. • Build dashboards and reporting systems used by Marketing, Product, and Leadership teams. • Develop automated insights and anomaly detection for key retention metrics. • Work closely with Data Engineering to ensure data quality and scalable analytics infrastructure.