2-4 years of demand generation experience in a B2B, sales-assisted environment
Energized by ambiguity and early-stage playbooks. You are ready to test, iterate, and sometimes pivot away from a channel that isn't working
Have independently run at least one digital demand gen program end-to-end (paid, organic, webinar, or content) and can speak in depth to the results and trade-offs
Genuinely excited by field marketing & event execution and comfortable with a cyclical calendar that includes periods of travel and hands-on logistics
Comfortable with core sales-assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs)
Experience in a startup or scaling company environment is a plus