Senior Digital Marketer

Our client is a US-based full-service residential solar company operating across multiple states, with a fully in-house team handling everything from initial consultation through design, permitting, install, and post-install service. As they scale, they are hiring a senior digital marketing manager to own paid media and lead generation from strategy through execution.

You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance—high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation.

If you have generated real solar leads (or leads for a comparable high-ticket home service—roofing, HVAC, or windows) at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application.

Key Responsibilities Paid Media Strategy & Execution — Google & Meta (the core of the role) • Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent solar leads. • Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing. • Build, launch, and continuously optimize campaigns from the ground up, not simply manage what already exists. • Write brief, compelling ad copy and creative direction tailored to the solar buyer at each stage of awareness. • Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead.

Lead Generation & Pipeline Quality • Drive consistent, high-quality inbound solar leads to fuel the sales pipeline. • Define, track, and optimize against lead quality metrics—leads that convert to consultations and installations, not just raw form-fills. • Build and optimize landing pages and conversion funnels to maximize capture from paid traffic. • Coordinate with the sales team to bring lead quality feedback back into targeting, audience, and creative strategy.

Marketing Strategy • Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead engine. • Identify new channels, audiences, and tactics to reduce dependence on any one traffic source. • Stay current on solar industry marketing trends, competitor activity, and platform algorithm changes. • Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities.

Analytics & Reporting • Set up and maintain accurate conversion tracking with GA4, Google Tag Manager, Meta Pixel/CAPI, and CRM integration. • Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates. • Use data to identify what is working, what is not, and what to do next — and act on it without being asked.

Creative & Messaging • Develop ad creative, copy, and landing page content that speaks to the solar homeowner audience. • Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs. • Ensure all messaging is compliant with platform policies and solar industry advertising standards.