Senior Director
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With a career at HMSHost, you really benefit! We Offer
- Health, dental and vision insurance
- Generous paid time off (vacation, flex or sick)
- Holiday pay
- Meal and Transportation Benefits
- *401(k) retirement plan with company match
- *Company paid life insurance
- *Tuition reimbursement
- Employee assistance program
- Training and exciting career growth opportunities
- Referral program – refer a friend and earn a bonus
*Benefits may vary by position so ask your recruiter for details.
Advertised Compensation: $139,600.00 to $180,100.00
Purpose: The Senior Director of Grab & Go is responsible for shaping and executing Avolta’s food, beverage, and consumer packaged goods (CPG) merchandising strategies, with a primary focus on accelerating growth in the Grab-and-Go business model. This role drives strategic planning, store standards, product implementation, and collaboration with marketing to elevate consumer engagement and deliver measurable revenue and margin improvements.
Essential Functions:
- Drives Grab & Go merchandising strategies and execution that maximize revenue growth, accelerate product placement, and enhance the customer experience across retail and restaurant operations
- Leads fresh food innovation and product launches, establishing store standards for fixtures, merchandising, pricing, and product sell-thru to drive food sales as a percentage of total store sales
- Partners with Marketing to develop and execute innovative storytelling strategies that deepen brand connection and drive incremental sales
- Partners with Category Management, Supply Chain, Culinary, Operations, and Finance teams to analyze program performance, challenge status quo, and implement strategies that maximize revenue and profitability in operations
- Establishes and enforces consistent merchandising standards to ensure efficiency and deliver premium customer experience across all locations
- Optimizes vendor partnerships product placement programs to enhance visibility, accelerate sales growth, and strengthen vendor-supported product placement strategies
- Directs planning and execution of seasonal initiatives that create a differentiated and premium retail experience
- Leverages customer insights and analytics to understand shopping behaviors, optimize the customer journey, and provide actionable recommendations through comprehensive performance and financial reporting
- Oversees sales and cost-of-sales budgets, guaranteeing alignment with ROI targets and brand objectives
- Identifies and pursues new revenue streams within airport F&B initiatives to expand convenience sales and rebate opportunities
Reporting Relationship: The Senior Director of Grab & Go reports to the Vice President of Culinary
Minimum Qualifications, Knowledge, Skills, and Work Environment:
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The combination of education and professional experience must exceed 10 years:
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In a leadership role: Requires 5 years of experience leading a team of professionals engaged in retail merchandising, CPG, or food service operations
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In a technical role: Requires 10 years of experience engaged in retail merchandising, CPG, or food service operations
- A bachelor’s degree in a program related to the functional area can count for 3 of the ten-year requirement
- An MBA or a master’s level degree in a program related to the functional area can count for an additional 2 years of the ten-year requirement
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In the industry: 5-7 years of Hospitality, F&B and/or Retail experience
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Specialized Training:
- Training that leads to an expert level of retail merchandising strategies, product placement, and consumer packaged goods
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Specialized Skillset/Competencies/Traits:
- Demonstrated experience driving revenue growth and margin improvement in retail or food service operations
- Strong vendor relationship management and negotiation skills
- Financial acumen including budget management, P&L analysis, and cost-of-sales optimization
- Proficiency in consumer insights, data analysis, and using analytics to drive strategic decision-making
- Excellent leadership and cross-functional collaboration skills with ability to influence senior leadership
- Innovation mindset with ability to identify and implement new revenue opportunities
- Advanced business acumen and also has the strategic mindset required to understand the long-term implications of merchandising decisions and to advance the organization’s goals
- Demonstrated history of anticipating the needs of the business and complex stakeholders
- Demonstrated history of creating and maintaining positive work environments through coaching, developing, and leading teams to achieve common goals
- Demonstrated experience exhibiting a continuous improvement mindset with the ability to optimize work processes and achieve positive results
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Location/Travel:
- This role is located at the North America Support Center in Bethesda, MD
- This role may require up to 50% travel
Nearest Major Market: Washington DC
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