Senior Growth Marketing Manager | EMEA

About the client Our client is an American cookware company that produces what it calls “hybrid cookware” — combining the durability and heat performance of stainless steel and cast iron with the convenience of a nonstick surface.

Founded in 2016 by Daniel Winer and Cole Mecray in Los Angeles, California. What began as a small cookware set offering has since expanded into a broad product line of pots, pans, woks, knives, kitchen accessories and more — now numbering over 100 SKUs

What You’ll Do As Senior Growth Marketing Manager, EMEA, you’ll set the growth vision for the region and lead the full-funnel 360 degree digital strategy across the following channels: paid media, creative, analytics, organic social, owned media, earned media, influencer, affiliate, CRO, SEO. You’ll drive customer acquisition, retention, and lifetime value - blending global frameworks with regional nuance to deliver measurable, sustainable growth. Success in this role is hitting revenue growth and profitability targets.

Team Leadership & Cross-Functional Collaboration • Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA Hub, including Paid Performance Media, Influencers,, Retention, Influencers, Affiliates, Social Commerce and external freelancers or agencies. • Develop digital growth strategies and KPIs to measure these strategies across the channels listed above. • Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub. • Set clear goals, KPIs, and development plans to foster accountability, creativity, and professional growth with the team that reports into you • Manage roadmap of Growth Teams with clear prioritization, and associated key results and initiatives • Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and Operations to align campaign timelines, priorities, and messaging. • Serve as an experienced partner to EMEA leadership - contributing insights and recommendations that shape broader business strategy and country growth plans. • Build strong relationships with cross-functional peers to ensure end-to-end excellence across campaign planning, execution, and measurement. • Drive collaboration and communication between performance and creative functions, ensuring content, campaigns and landing pages are insight-led and optimized for results. • Champion a test-and-learn, data-informed culture within the marketing organization - celebrating innovation and continuous improvement. • Represent the EMEA region in global marketing forums, sharing local learnings and best practices to inform global growth strategies.

Localization & Market-Specific Execution • Define and lead Growth Marketing Strategy for each EMEA market in alignment  with Country Manager • Adapt and execute global campaigns with regional nuance - customising messaging, creative, and offers for local cultures, languages, and behaviors. • Conduct ongoing market analysis to identify emerging trends, seasonal moments, and competitive opportunities across priority countries. • Partner with local stakeholders and distributors to deliver impactful market activations, retail events, and co-branded partnerships. • Develop toolkits and playbooks to ensure scalable, consistent execution across multiple EMEA markets while maintaining creative flexibility. • Collaborate with translation and creative partners to ensure accuracy, tone, and brand consistency across localized assets. • Identify and capitalize on regional influencer or media moments to drive awareness and conversion. • Act as a cultural and consumer advocate within the global marketing team - ensuring strategies reflect local insight and authenticity.

Data, Reporting & Forecasting • Build and maintain robust performance dashboards to track KPIs across paid, social, affiliate, CRM, and retention channels where applicable to allow optimised work. • Own regional marketing reporting and present insights during weekly, monthly and quarterly business reviews as well as for key moments and promotions, e.g. BFCM. • Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI, and inform budget planning. • Continuously analyze performance data to identify trends, efficiency gaps, and growth opportunities across channels and markets. • Implement a disciplined CRO, A/B and multivariate testing framework across creative, audience, and landing page variables. • Lead post-campaign analysis to evaluate ROI, inform future strategy, and share learnings with global and local teams. • Champion data-driven decision-making - ensuring performance metrics translate into actionable business outcomes. • Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4, ad platforms, CRM).

Paid Media Strategy & Execution (working with Paid Performance Marketing Manager) • Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance Marketing Manager. • Define the channel strategy, creative roadmap, and testing frameworks to balance efficiency (ROAS, CAC) with long-term growth (LTV). • Oversee daily campaign execution, optimization, and reporting to ensure continuous performance improvement and data integrity. • Own budget allocation and pacing across markets and platforms - ensuring efficient spend and alignment with seasonal demand, launches, and promotions. • Develop and maintain audience segmentation strategies (prospecting, remarketing, loyalty) to improve conversion and retention outcomes. • Collaborate with creative and content teams to develop, test, and scale platform-specific assets optimized for performance. • Manage agency partners and/or internal media buyers, ensuring performance accountability, innovation, and best-in-class execution. • Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover new acquisition opportunities.

Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead & Affiliate team) • Oversee the development and lead the EMEA social strategy - spanning organic, paid, and influencer activity - designed to grow community, engagement, and conversion. • Localize HexClad’s global creative and storytelling for regional audiences, ensuring cultural resonance and platform relevance. • Partner with the global content team to concept, produce, and deploy creator-led and UGC content that drives authentic advocacy. • Work with the Influencer Lead to design influencer programs and campaigns across macro, micro, and nano tiers to maximize reach and engagement across key markets. • Oversee social-led growth initiatives such as giveaways, creator collaborations, product drops, and paid partnerships. • Monitor platform trends, social listening insights, and audience sentiment to identify new opportunities for brand storytelling and engagement. • Establish performance benchmarks for organic and paid social - tracking growth, engagement rate, traffic, and conversion outcomes. • Build and maintain relationships with key creators, agencies, and platform partners to secure priority placements and collaborative opportunities.