Senior Integrated Media Planner

SSC HR Solutions Al Qahirah, Egypt
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The Senior Media Planner is responsible for developing and executing media strategies that align with client marketing goals. This role requires a strong balance of analytical thinking, creativity, and executional excellence to deliver impactful, cost-effective campaigns across traditional and digital channels. As a Senior Media Planner, you will play a pivotal role in shaping client media strategies, optimizing campaign performance, and driving measurable results. Your ability to research audiences, manage budgets, and collaborate across teams will position you as a key contributor to client success and the agency’s growth.

Key Responsibilities

  1. Media Strategy & Planning • Develop comprehensive media strategies tailored to client objectives. • Identify the most effective media channels (TV, radio, print, OOH, digital, etc.) to reach target audiences. • Conduct market research and competitive analysis to inform planning decisions. • Build detailed media plans, including timelines, budgets, and channel allocations.

  2. Campaign Execution & Optimization • Manage the implementation and launch of campaigns across selected platforms. • Collaborate with creative and account teams to ensure campaigns are cohesive and aligned with brand messaging. • Monitor campaign performance using data-driven insights, adapting strategies to maximize ROI. • Track audience trends and apply behavioral insights to optimize targeting.

  3. Financial Oversight & Vendor Management • Allocate media budgets efficiently to achieve maximum impact. • Monitor spending and provide clients with detailed reports on financial performance. • Negotiate rates and secure cost-effective placements with media vendors. • Ensure fiscal responsibility in all campaign planning and execution.

  4. Collaboration & Innovation • Work closely with clients, creative teams, and media suppliers to deliver innovative, results-driven campaigns. • Foster cross-functional collaboration to ensure seamless campaign execution. • Champion the use of emerging media tools, technologies, and platforms to keep strategies innovative and competitive.

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