10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation, with ownership of complex, multi-stage customer journeys.
Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable, though strong equivalent experience is welcome.
A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion.
Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution requirements.
Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams.
Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system.
Genuine curiosity about AI and how it can improve personalization, decisioning, content adaptation, analysis, and operations without compromising customer trust or quality.