Senior Manager, Brand Management and Merchandising

TBC Corporation Florida, United States of America

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Senior Manager, Brand Management and Merchandising

Date: Jun 12, 2026

Location: Palm Beach Gardens, FL, US

Company: TBC Corporation

Compensation Data

Company Overview

For more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North America’s largest marketers and distributors of automotive replacement tires through wholesale operations. Additionally, TBC responds to the needs of consumers in search of total car care at nearly 470 franchised tire and automotive service centers under the award-winning Big O Tires® brand. TBC is headquartered in Palm Beach Gardens, Florida.

With $5 billion in revenue and more than 3,000 employees in the U.S. and Mexico, TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers and with proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018, Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

Integrity - We act honestly because nothing is more important than our reputation.
Teamwork - We are better together.
People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
Accountability - We own our actions and decisions; we do what we say we are going to do.
Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

The Senior Manager, Brand Management and Merchandising develops and executes brand strategies to achieve sales, margin, and unit targets while meeting market coverage and inventory turn goals for highly impactful brands (Michelin and Pirelli) which make >25% of the volume and margin of the entire consumer portfolio. This role oversees product assortment planning to ensure the right SKUs are positioned in the right distribution centers using internal and external data. They lead market-based segmentation strategies to drive competitiveness and coverage, and coordinate cross-functional efforts across demand planning, pricing, promotion, sales, and finance. The role also manages vendor relationships and requires strong strategic thinking to quickly identify performance gaps and implement action plans to improve results.

Job Responsibilities

Brand Management

Own Brand Performance: Deliver sales, margin, unit, market coverage, and inventory turn targets.
Market & Customer Insight: Understand market, competition, positioning, and customer/consumer value.
Strategy & Planning: Lead 3–5 year strategy and annual go-to-market plans as the single point of contact.
P&L Ownership: Drive revenue, profitability, and market share growth across the brand portfolio.
Product Lifecycle Management: Oversee SKU/code management from launch through phase-out.
Transverse Leadership and Accountability: Lead high-impact transverse responsibility across the broader brand management team (Ex. PIPO, DC Assortment optimization, Winter Ordering)
Process Improvement: Drive efficiency through process enhancements and SOP development.
Performance Management: Analyze lost sales, adjust forecasts, and remove underperforming SKUs to reduce obsolete inventory.

Additional Job Responsibilities

Operational Marketing Management and Business Delivery

Performance Management: Diagnose gaps, track progress vs. plan, and execute corrective actions.
Product Launches: Lead cross-functional execution of Phase In/Phase Out (PIPO) initiatives.
SKU Management: Oversee assortment, distribution, inventory, pricing, and promotions across the product lifecycle.
Demand Planning: Partner with Sales and Supply Chain to develop and validate forecasts and S&OP inputs.

Continued Responsibilities

Marketing Mix Management (4Ps Coordination)

Cross-Functional Alignment: Coordinate and align activities across Pricing, Promotion, Placement, and Product teams to ensure a cohesive brand strategy.
Pricing Coordination: Partner with Pricing teams to align on portfolio strategy, competitive positioning, and value architecture.
Communications & Promotion Alignment: Collaborate with marketing teams and agencies to guide execution of brand communications and promotional plans in line with strategy.
Distribution & Placement Coordination: Work with Sales to align on channel strategy, customer targets, and product placement to drive adoption and growth.
Sales Enablement Support: Ensure alignment between brand strategy and execution by coordinating with Sales and Supply Chain on key initiatives and programs.

Added Responsibilities

Qualifications

Bachelor’s degree in Business, Marketing, Supply Chain, Finance, or related field; MBA preferred
7+ years of experience across brand management, marketing, merchandising, sales, or supply chain, with strong exposure to category management or portfolio leadership
Experience in the tire industry or a related durable goods category preferred
Proven track record of driving revenue growth, improving profitability, and optimizing product assortments
Demonstrated ability to leverage data and analytics to generate insights, diagnose performance gaps, and inform strategic decisions
Experience working cross-functionally to align and coordinate execution across key functions (e.g., Sales, Pricing, Supply Chain, Marketing, Finance)
Familiarity with data analytics and visualization tools (e.g., Power BI) a plus
Strong communication skills with the ability to translate complex analysis into clear insights for senior leadership, including C-suite stakeholders
Strategic thinker with strong problem-solving and analytical capabilities
Ability to manage multiple priorities, operate in a fast-paced environment, and drive results through influence rather than direct control

Benefits

Market competitive compensation
401(k) and Roth with company match. Immediate 100% vesting
Comprehensive benefits including medical, dental and vision
Company paid short term disability and employer subsidized long term disability
Company paid life insurance
Discounted tire purchasing
Tuition reimbursement
Employee assistance program
Generous paid vacation and paid time off
Customizable voluntary benefits
and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Cultivates Innovation: Creating new and better ways for the organization to be successful.
Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
Develops Talent: Developing people to meet both their career goals and the organization's goals.
Ensures Accountability: Holding self and others accountable to meet commitments.
Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.

Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami
Job Segment: Supply Chain Manager, Supply Chain, Marketing Manager, Senior Brand Manager, Demand Planner, Operations, Marketing

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