Senior Manager, Global Performance Marketing Strategy, AMER

Airwallex California, United States of America
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Attributes We Value: We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

Who you are: We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

  • 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
  • Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
  • Hands-on understanding of SFDC, Salesforce, Building Looker tables
  • Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
  • Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
  • Excellent communicator with experience presenting to executive leadership.
  • Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
  • Experience managing or operationalizing in-house performance models preferred. Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Preferred qualifications:

  • Experience scaling global paid media in high-growth SaaS or fintech environments.
  • Working knowledge of marketing automation and CRM systems (Marketo, Salesforce, HubSpot).
  • Familiarity with BI and analytics tools (Looker, Tableau, Google Data Studio).
  • Ability to synthesize data into strategic insights and clear recommendations.
  • Comfort operating in ambiguous, fast-changing environments.