Senior Marketing Leader

ThinScale Technology Ireland

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Key Responsibilities

Lead the marketing strategy and day-to-day execution across enterprise and SaaS offerings.
Identify, orchestrate, test and apply AI tools and methodologies to improve marketing productivity, campaign execution, content development and customer insight generation.
Develop clear product and solution positioning, messaging and value propositions for target customer segments.
Design and execute account-based marketing programmes for enterprise accounts in close partnership with sales.
Own inbound and demand generation initiatives that create qualified pipeline and support efficient customer acquisition.
Translate go-to-market priorities into campaigns, content and programmes that support both new business growth and expansion within existing accounts.
Work closely with sales and key account management to improve alignment across lead generation, conversion, retention, cross-sell and upsell activity.
Manage and develop a small marketing team, supporting capability building while maintaining high execution standards.
Bring structure, focus and prioritisation to marketing activity in a fast-moving, evolving organisation.
Use data, market insight and customer feedback to refine messaging, campaigns and channel performance.
Help the business strengthen its marketing approach as the company grows from a smaller operation into a more mature organisation.

Candidate Profile

You are a senior B2B marketer who is as comfortable shaping direction as you are delivering work yourself. You have likely operated in a scaling technology business where resources are limited, priorities shift quickly and success depends on being practical, adaptable and execution-focused. You understand how marketing can support enterprise sales while also enabling a lighter-touch SaaS motion, and you know how to work effectively with strong personalities across commercial teams.

Experience and Skills

Significant senior marketing experience in B2B technology, ideally within cybersecurity, end user computing or a related complex solution environment.
Strong experience in account-based marketing, enterprise marketing and inbound marketing.
Proven ability to create positioning and messaging that supports pipeline generation and commercial growth.
Experience executing campaigns as well as leading people; this is not a role for someone who only wants to direct from a distance.
Track record of working effectively with sales teams and supporting joined-up go-to-market execution.
Proven experience with managing, coaching and developing team members in a scaling company.
Commercial understanding of the customer journey, including acquisition, implementation, retention, cross-sell and upsell.
Curiosity about AI and emerging technologies, with a willingness to explore how they can improve marketing effectiveness and ways of working.
Strong grasp of metrics, marketing performance and practical decision-making based on evidence.
Excellent communication skills, sound judgement and the confidence to handle challenging conversations constructively.

Ways of Working

Hands-on, practical and willing to execute as well as lead.
Comfortable operating in ambiguity and helping shape the role as business needs evolve.
Able to grow with the organisation and contribute at different stages of maturity.
Collaborative in style, with a strong bias toward alignment across marketing, sales and account management.
Customer-focused, commercially aware and motivated by creating measurable growth impact.
Security First at the forefront of what we do
Comfortable in a fully remote environment.

Success Measures

Improved quality and volume of qualified pipeline generated through marketing.
Clearer product and solution positioning across enterprise and SaaS propositions.
Stronger alignment between marketing, sales and account management.
More effective campaign execution and measurable improvement in demand generation performance.
Growth in marketing capability and team effectiveness over time.