10+ years of experience across B2B performance marketing, paid acquisition, demand generation, or growth, ideally supporting enterprise and multi-segment audiences.
Deep expertise in B2B audience strategy, paid search, and paid social, with practical experience across content syndication, third-party demand media partnerships, audience platforms, conversion tracking, and vendor management.
A track record of managing meaningful budgets and improving qualified pipeline, ROI, CAC efficiency, conversion, or revenue outcomes.
Strong quantitative judgment across forecasting, experimentation, incrementality, attribution, funnel analysis, and budget optimization.
The ability to set B2B strategy and provide clear execution direction while partnering effectively with a Performance Marketing team that owns channel activation, optimization, and day-to-day media operations.
Excellent communication and influence across Finance, Sales, RevOps, Analytics, Creative, Product Marketing, Web, and executive stakeholders.
Comfort operating in ambiguity, learning quickly, and making disciplined decisions when data is incomplete.
Genuine curiosity about emerging AI-native marketing workflows and a commitment to responsible experimentation and rigorous quality control.