Senior Marketing and Communication Specialist | SAKA Museum

The SAKA Museum is a cultural gem located in AYANA Bali, Indonesia. SAKA takes visitors on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of artistic and cultural expressions deeply intertwined with the profound Balinese principle of Tri Hita Karana. Learn more at www.sakamuseum.org. As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum’s visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:

• Communication Strategy: • Develop and execute comprehensive marketing communication strategies aligned with the museum’s goals. • Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication. • Cultivate and maintain relationships with local/national and international media. • Collaborate with museum teams and third parties to enhance the museum’s visibility in Bali and beyond.

• Social Media Management: • Develop and implement a social media strategy to increase engagement of the museum's online presence. • Produce promotional content for various social media platforms and the museum’s website. • Monitor social media channels and respond to audience inquiries and comments.

• Event Promotion: • Plan and promote events, exhibitions, and educational programs. • Coordinate marketing efforts for events to maximize attendance. • Conduct market research to identify trends and audience preferences. • Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.