- 10+ years experience doing B2B demand generation, growth, segment marketing, or integrated campaign experience, ideally spanning both sales-assisted and higher-velocity motions.
- A track record of translating revenue goals into audience strategies, campaign plans, funnel assumptions, and measurable pipeline outcomes.
- Strong understanding of segmentation, lifecycle journeys, digital acquisition, conversion optimization, lead management, and Sales/SDR alignment.
- Strong analytical fluency across funnel performance, cohort analysis, experimentation, budget tradeoffs, and channel economics.
- The ability to create clear strategy while staying close enough to execution to unblock teams, identify opportunities, and improve the work.
- Demonstrated ability to influence and align cross-functional partners in fast-moving, matrixed environments.
- Strong customer judgment and the ability to translate complex products into relevant, credible programs for distinct audiences.
- Genuine curiosity about AI and enthusiasm for using it thoughtfully to improve research, planning, experimentation, and campaign operations.