Senior Paid Media Manager

We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese CFD market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels. Key Responsibilities• Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, affiliate). • Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities. • Forecast campaign performance, CAC, and LTV using historical paid media and conversion data • Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels • Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis. • Monitor post-acquisition performance signals (activation, early trading behavior) to assess the quality of paid traffic. • Conduct competitive analysis focused on paid advertising strategies and media presence within the Japanese forex industry. • Present actionable insights and strategic recommendations to executive leadership. • Collaborate cross-functionally with trading, marketing, product, and technology teams. • Ensure all paid advertising activities comply with JFSA regulations, advertising guidelines, and platform policies.