Senior Product Marketing Manager (Auckland)
Apply NowFounded in 2017, Timescapes is transforming how construction teams build. We enable project teams to track, validate, and communicate progress with real-time reality capture. Our customers love us. Why? We give them a proactive view of their projects to keep on schedule and on budget while helping them easily communicate project milestones with everyone involved. We’re a rapidly growing company, used by the largest construction companies across the US, Canada, Australia, and New Zealand. As a seasoned Product Marketing Manager, you'll own how Timescapes shows up in the market. You'll translate deep product knowledge and customer insight into crisp positioning, compelling messaging, and support go-to-market motions that drive pipeline and accelerate growth across our core markets. This is a high-impact, highly cross-functional role. You'll work closely with Product, Sales, Customer Success and the wider Marketing team to shape how the world's top construction companies discover and adopt Timescapes.
What You'll DoPositioning & Messaging • Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies • Translate product capabilities into value stories that resonate with construction professionals
Go-to-Market • Lead GTM strategy and execution for new product and partner launches, and feature releases • Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines
Sales Enablement • Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve • Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel • Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning • Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them • Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch
Content & Demand Generation • Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets • Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels
Market & Competitive Intelligence • Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors • Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership
Customer Stories • Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions • Identify and nurture customer advocates for reference programmes, case studies, and events
AI-powered ways of workingDesign and ship AI workflows that make product marketing dramatically more effective: competitive monitoring, customer research synthesis, content drafting, and enablement generation.