Senior Social Media & Performance Specialist (Kenya)

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace. Role OverviewAre you a master of the Kenyan digital landscape? We are on the hunt for a dynamic Social Media & Performance Lead to take charge of our brand’s expansion in one of the globe’s most exciting betting markets. This isn't just about posting content; it’s about building a community. You will be the architect of our SMM strategy, blending local cultural nuances with data-driven performance marketing. From navigating complex gambling regulations to scaling viral TikTok campaigns and managing high-impact influencers, you will have the autonomy to build, test, and lead our Kenyan presence from the ground up. Key Responsibilities1. Strategy & Brand Ownership• Market Growth: Develop and execute a bespoke SMM strategy specifically tailored to the Kenyan player profile. • Cultural Localization: Create and oversee content that resonates with local trends, slang, and sporting passions. • HQ Collaboration: Act as the bridge between local execution and global HQ strategy to ensure brand alignment.

2. Performance & Paid Media• Full-Funnel Ads: Plan and optimize paid campaigns across Meta (Ads Manager), Google Ads, and TikTok, ensuring a seamless cross-channel journey. • Data-Driven Optimization: Run rigorous A/B tests and utilize Google Analytics, Tableau, and DV360 to scale winning campaigns and maximize ROI. • Compliance First: Ensure every asset and campaign strictly adheres to Kenyan gambling advertising policies and platform restrictions.

3. Community & Influence• Engagement: Drive organic growth and foster a loyal customer community across Facebook, X, Instagram, and TikTok. • Influencer Ecosystem: Identify, recruit, and manage local influencers and partners to amplify brand trust. • Creative Management: Lead external contractors (designers, editors, copywriters) to produce world-class visual assets.