Senior/Semi-Senior WordPress Developer & Web Publisher

Position OverviewWe are looking for a proactive, detail-oriented Web Developer who can own the development, publishing, and optimization of client websites, primarily on WordPress and Shopify, with exposure to other CMS platforms. This is a hands-on role that blends front-end development, CMS page building, SEO troubleshooting, and analytics/tracking setup.

You’ll collaborate closely with content strategists and project managers to turn briefs and Google Docs into high-performing pages that are technically sound, visually polished, and conversion-focused.

Key Responsibilities• WordPress Site Management • Update and maintain WordPress sites and pages (ACF, custom templates, theme modifications, Elementor Pro, WPBakery, Divi, etc.). • Implement new sections, templates, and layout variations based on briefs, wireframes, or existing design systems. • Shopify Development • Build and maintain Shopify collections, custom pages, and theme changes using JSON and Liquid. • Support custom logic for templates, product/collection layouts, and landing pages. • Content Formatting & Page Building • Transform Google Docs and content outlines into clean, conversion-optimized web pages. • Structure content for readability and engagement using headings, spacing, CTAs, visual hierarchy, and media (images, tables, etc.). • SEO & Technical Quality • Apply on-page SEO best practices (meta tags, headings, internal links, schema, Yoast/Rank Math configuration). • Use tools such as Google Lighthouse, Screaming Frog, and Ahrefs to identify and help resolve technical SEO issues. • Analytics & Tracking • Assist in configuring tracking setups in Google Analytics and Google Tag Manager. • Help implement and validate event tracking (form submissions, key button clicks, conversions) as needed. • Quality Assurance • Review published pages for formatting accuracy, responsiveness, and technical performance. • Test across devices and browsers to ensure a consistent user experience. • CMS Adaptability • Work in different CMS environments (e.g., Headless WordPress, Webflow, Framer) when required. • Follow established workflows, naming conventions, and client-specific publishing processes.