Sr Marketing Manager | Remote | LATAM Only | 81162

About us:

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

Our Client:

Our client is a fast-growing organization that partners with healthcare providers across the United States to improve patient access, operational efficiency, and revenue performance through technology-enabled solutions and patient engagement services. As an extension of our clients’ operations teams, they support outpatient healthcare organizations with scalable services, analytics, and operational expertise that help drive measurable business outcomes.

About the Role: This is a high-impact leadership opportunity for an experienced B2B marketer who thrives at the intersection of strategy, execution, analytics, and team leadership. You will oversee a team of 5 marketing professionals and lead two primary functions: • Demand generation initiatives targeting U.S.-based healthcare organizations and radiology clinics • Recruitment marketing campaigns focused on attracting top talent across Latin America

The ideal candidate is a T-shaped marketer with strong demand generation expertise, deep knowledge of digital marketing channels, and proven experience managing teams and cross-functional initiatives. This role is ideal for someone who is equally comfortable building strategy, analyzing performance metrics, managing projects, and executing campaigns when needed.

Key Responsibilities:

Demand Generation & Growth Marketing • Develop and execute integrated B2B marketing strategies aligned with company growth goals • Build and optimize scalable multi-channel lead generation programs • Drive pipeline growth through paid media, webinars, email marketing, content marketing, SEO, and funnel optimization • Support the sales team with strategic campaign planning and lead nurturing initiatives • Create and manage marketing collateral for webinars, events, and campaigns • Continuously improve campaign performance and conversion rates across the customer journey

Recruitment Marketing • Oversee recruitment marketing campaigns focused on attracting top talent across Latin America • Improve candidate acquisition funnels and campaign performance • Strengthen employer branding initiatives • Partner with recruiting and operations teams to support hiring goals

Team Leadership & Project Management • Lead, mentor, and develop a team of 5 direct reports • Manage timelines, priorities, and cross-functional collaboration • Foster a collaborative, high-performance team culture

Analytics & Performance Optimization • Track, analyze, and report on key marketing metrics and campaign performance • Use data and insights to optimize budget allocation and channel performance • Improve marketing reporting systems and operational processes • Ensure strong alignment between marketing efforts and business growth objectives