Sr. Manager

AdidasP Haryana, India

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Mgr. Digital Analytics & Reporting

Area: Country India

Department: Sales

Direct Reporting Line: Sr. Manager DP&A - DPC

Indirect/secondary reporting line: n/a

Subsidiary/country: India

Location: Gurgaon

GSMS Grade: M4

Number of Personnel Managed: n/a

Cost Center/Budget and/or Revenue Responsibility: n/a

Purpose & Overall Relevance for the Organization:

To build and own a scalable, automated data and reporting ecosystem for Digital Commerce, enabling accurate, real-time and actionable visibility into business performance across partners, own e-commerce and quick commerce channels.
The role will be responsible for transforming fragmented data into integrated dashboards, automated reporting solutions and decision-ready insights.
This role works in close collaboration with multiple teams across KAMs, Merchandising and DPC partners’ Brand Ads and Category teams.

Key Responsibilities:

Data Solutions

Build and own a robust, end-to-end Power BI dashboard suite for digital sales, integrating data from partners, own e-commerce and quick commerce
Create unified views to track sell-out, digital sales, product KPIs and partner/platform performance across all channels
Design and maintain scalable data models to support consistent and accurate reporting across sources

Data Engineering & Automation

Develop and optimize SQL queries to extract, clean and transform large datasets from multiple data sources
Build automated reporting pipelines and workflows to reduce manual intervention and improve speed, accuracy and scalability
Identify and implement opportunities to streamline, standardize and automate recurring reporting processes

Reporting & Performance Tracking

Maintain, track and share detailed reports on product and performance KPIs across all accounts
Ensure strong reporting cadence (weekly/monthly) with high data accuracy, quality checks and governance
Drive data consistency across sources and ensure alignment on KPI definitions and reporting frameworks

Platform & Partner Data Integration

Leverage platform tools such as Amazon Pi, Flipkart Insights and Myntra Insights for data extraction and analysis
Integrate partner-level data into centralized dashboards to enable holistic performance tracking

Business Insights & Stakeholder Management

Drive a regularized reporting cadence for Sell-Out & sell-through insights across DPC accounts : Pre sell-in account specific inputs, In-season product GV & conversion analysis, Campaign sell-out analysis
Replenishment model tracking & analysis
Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights
Establish a regularized reporting cadence for brand performance indicators : Share of Search, Top keywords performance, Brand Recall, Awareness, Consideration metrics, N2B customer insights and R&R analysis
Translate data into clear, business-relevant insights and recommendations
Continuously identify new ways of analysing business performance and uncovering growth opportunities
Drive a fact-based, data-driven decision-making culture across stakeholders
Drive various Emerging Markets (EM) projects & initiatives and ensure on-time reporting of performance against required digital metrics
Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights

Key Relationships:

External: DPC Partner teams (Category)
Internal: Sales Teams, Merchandising, EM/Global Digital Analytics team

Knowledge, Skills and Abilities:

Full knowledge of power BI, SQL, query joining & data visualization techniques
A growth-led mindset
Data Analytics & Interpretation: Comfortable with data and ability to interpret what it says
Highly numerate with strong attention to detail
Confident with web analytics and digital metrics
Constantly curious, always asking the right questions, whilst at the same time having a passion for data
Excellent visualization, storytelling and presentation skills
Consumer-obsessed & always on the lookout for ways to experiment, test and measure
A passion for delivering data-based recommendations for quantifiable improvements in business results
Independent working style: Able to work independently on his/her own and drive organizational goals
Demonstrating creativity and initiative and acting in a result orientated way
Ability to meet critical deadlines with planning and organization skills

Requisite Educational and Professional Background:

Proficient in Power BI, Tableau, SQL & Advanced MS Excel- expert with all
Functional: 7 years+ experience in Digital Analytics / E-commerce Sales
Industry: Ideally from Apparel/Fashion/Shoes or FMCG background
Prior exposure: Sports, eCommerce, Analytics, Digital Ads, Digital Marketing & Strategy
Tertiary qualification in business with Marketing & Analytics focus
Fluent in English, both verbal and written

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Mgr. Digital Analytics & Reporting

Brand:

Location: Gurgaon

TEAM: Sales

State: HR

Country/Region: IN

Contract Type: Full time

Number: 544469

Date: May 7, 2026

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