Sr. Performance Lead

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.

Responsibilities • Develop and oversee overall performance marketing strategy • Create strategy and optimization for Google Ad campaigns (SEM) • Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads) • Ensure top organic search ranking positions (SEO) • Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend) • Supervise the paid listings on third party websites and media partners • Develop and oversee email marketing and marketing automation strategy • Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) • Supervise all performance tracker and measure all marketing campaigns • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams • Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset