Sr. Performance Marketing Specialist

Campaign Strategy & Execution• Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat. • Plan, launch, and manage multi-channel campaigns aligned with business objectives. • Identify and evaluate new acquisition channels and growth opportunities. • Ensure campaign messaging aligns with Aanaab's brand and marketing strategy.

Lead Generation & Conversion Optimization• Design and optimize high-converting landing pages for different campaign objectives. • Conduct A/B testing across landing pages, ad creatives, and campaign elements. • Optimize the customer acquisition funnel from awareness to conversion. • Collaborate with internal teams to improve lead nurturing and conversion performance. • Build and manage B2B lead generation campaigns targeting schools and enterprise clients.

Performance Analytics & Reporting• Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms. • Monitor campaign performance and analyze marketing data to identify optimization opportunities. • Develop dashboards and reports to measure KPIs and campaign effectiveness. • Ensure accurate attribution across marketing channels and customer touchpoints.

Budget & Performance Management• Manage and optimize advertising budgets across multiple digital channels. • Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets. • Continuously improve campaign efficiency through data-driven optimization. • Ensure marketing investments contribute to sustainable business growth.

Cross-Functional Collaboration• Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities. • Support sales teams by improving lead quality and campaign effectiveness. • Share performance insights and recommendations with stakeholders to support strategic decision-making.