VP of Marketing

Are you a strategic marketing leader who thrives on building brands, scaling demand, and connecting marketing directly to revenue? Do you enjoy leading teams, shaping go-to-market strategy, and owning the full marketing engine from positioning to pipeline? Join our Leadership Team as the VP of Marketing, where you will lead RentVision’s marketing strategy, elevate our brand, and drive growth across new and existing customers.

Key Responsibilities: • Lead, manage, and hold the marketing team accountable for performance, priorities, and execution across all marketing functions. • Own RentVision’s brand, messaging, and positioning, including market research, competitive analysis, personas, and product marketing strategy. • Oversee demand generation across paid advertising, organic social, email marketing, and website conversion optimization. • Develop and execute go-to-market strategies for new products, features, and strategic initiatives. • Work collaboratively with our VP of Client Growth to own the marketing technology stack and CRM strategy, strengthening alignment between Marketing, Sales, and Client Success. • Oversee content strategy including thought leadership, case studies, website content, and sales enablement materials. • Drive account-based marketing and lifecycle marketing initiatives to improve upsell, cross-sell, and customer engagement.

Client Communication: • This role includes external communication with prospects and clients, including attending conferences, trade shows, and industry events. The VP of Marketing will serve as a brand ambassador for RentVision and may participate in speaking engagements, presentations, and client-facing marketing initiatives.

Team Collaboration: • This position operates in a collaborative, in-office environment in Lincoln, Nebraska, working in the same office as the marketing team they lead, including a content writer, brand designer, senior digital advertising specialist, client education manager, and social media and events coordinator. The role also partners cross-functionally with Sales, Product Development, and Client Success to ensure alignment across messaging, pipeline development, and customer growth initiatives. This position will also work closely with our CEO & COO to influence the direction of the products and services RentVision delivers to its clients. Once trained, this position will have the opportunity to work remotely on Wednesdays.