VP, Consent & Preference Platforms

Essential Responsibilities: • Be the Marketing Consent and Preference Management platform SME and Product Manager, offering strategic thinking and program vision to exceed customer needs. • Partner with internal, enterprise Senior Leaders to ensure capabilities are aligned, data is effectively integrated and delivered to applicable internal parties. • Coordinate and partner with Legal & Compliance leaders to ensure all regulatory and compliance requirements are addressed and satisfied. • Serve as primary innovator and platform liaison to business stakeholders, connecting enterprise strategies and aligning roadmaps towards a long-term, unified customer experience with requisite integrations. • Act with industry knowledge and understanding as it relates to consumer preference, consent and data privacy trends. • Oversee direct business requirements and translate into platform architecture for both stakeholders and technical resources. • Establish and analyze platform KPI’s. Monitor performance, with an eye towards continuous improvement. Make necessary recommendations, including technical and budgetary requirements. • Oversees all platform reporting and measurement efforts for Synchrony Preference Center. • Primary contact for vendor/partner operational activities, including platform expansion and associated proposals. • Drive innovation and optimization in the consent and preference space, leveraging AI techniques and capabilities offered by platform suppliers and/or internal partners. • Perform other duties and/or special projects as assigned.

Role Summary/Purpose:: As a member of the Performance Marketing Center of Excellence, within the Synchrony Marketing organization, the VP, Marketing Preference Platforms will serve as the owner and leader for the Synchrony Marketing Consent and Preference Management Platform.  This role will drive the strategy, prioritization and processes of marketing preference management. Working cross-functionally and with senior leaders, this role, acting as the Product Manager within the Agile structure, will oversee the platform, usage and associated activities, including governance, budgeting, optimization and enhancing capabilities. The successful candidate will develop and lead a high-performing Preference Center team, create and manage procedures and documents, be responsible for compliance and regulatory required processes, while providing superior customer satisfaction.