VP, Provider Marketing Loyalty Leader – Health & Wellness

Essential Responsibilities: • Program Architecture & Launch: Implement a pilot test program and design a long-term loyalty framework that incentivizes Providers  through a blend of financial rewards, experiential benefits and business consultative services to grow their small business. This involves working cross-functionally with Digital, Product, Salesforce, Salesforce Marketing Cloud, Sourcing and Performance Marketing teams on dependencies to the loyalty program launch including the identification of the technical solution to support the long-term loyalty strategy. • Omnichannel Experience Design: Curate a mix of exclusive virtual and in-person events, surprise and delight moments that foster a sense of community and brand affinity. • Lifecycle Strategy for Loyalty Program: Partner with Lifecycle Marketing leads to curate welcome and on-going lifecycle journeys that drive long-term Provider retention. • Sales Enablement & Support: Partner with the Sales team to integrate white-glove support services into the loyalty program, ensuring Providers receive concierge-level attention. • Performance Optimization: Establish key performance indicators with Analytics to measure program ROI, including Provider activation rates, churn reduction, incremental sales growth and brand affinity. • Team Leadership: Lead a team of  high-performing marketers executing complex, multi-channel marketing programs across digital and physical touchpoints. • Perform other duties and/or special projects as assigned.

Desired Characteristics: • 5 years of experience managing a team/organization and experience presenting to and engaging with senior leadership • MBA desirable • B2B and Consumer marketing experience with strong loyalty and engagement focus • Experience in healthcare and in financial services preferred • Experience creating memorable brand moments both virtually or physical events. • Possesses ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market and Operations to ensure the loyalty program is a core pillar of the business. • Ability to analyze data, identify key trends and opportunities and develop improvement opportunities. • Self-motivated, creative, strong initiative, and flexible.  Ability to drive programs and campaigns in a team environment. • Strong process and project management skills with successful experience influencing and leading cross functional teams. • Able to work in a fast-paced environment and manage multiple projects. • Strong communication skills needed to exchange complex information and interface with cross functional teams both internally and externally. • Demonstrates exception attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables. • Positive, high-energy attitude with passion for brand experiences.